Door To Door Sales
D2D isn’t dead! For the right companies and products, it can be even more effective than a traditional advertisement, marketing, and sales approach. Door-to-door sales (or D2D) is a direct selling method, a canvassing technique that is commonly used for sales, marketing, advertising, and campaigning. In D2D, sales reps visit potential customers in their homes and convince them to buy products or services.
Selling door-to-door involves several stages:
- Prospecting (a process of searching for new potential customers)
- Qualifying (or identifying the customer’s needs that match your product/service features)
- Pitching (making an offer and describing its benefits in detail, actually proving that your product solves the customer’s problem)
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- Closing (asking the customer to buy the product or order a service)
- Follow-up (establishing contact with the customer to make sure that he has received the order and any needed support, and that they are satisfied)
Today, the market is oversaturated and even the most promising marketing campaign can get lost in the advertisement noise.
Door-to-door sales allows companies to find a place in a crowded market, establishing face-to-face contact with potential prospects that have been unresponsive to other forms of consumer outreach, informing them about the exclusive offers and influencing their decision-making process.